Just before I bounced from Da Ville, the announcement was made about which of the five finalists had won the fierce competition for the naming rights of the new Louisville Arena.
It's scheduled to open in November with a game against 2010 NCAA championship finalist Butler.
It was Louisville-based Yum Brands who inked a $13.5 million, 10-year naming rights agreement with the University of Louisville. The U of L men's and women's basketball teams will be the primary tenants for the downtown arena.
Yum Brands in September 2006 donated $5 million for the naming rights to the University of Louisville's basketball practice facility.
Yum Brands owns Taco Bell, Long John Silvers, Pizza Hut, and PETA's least favorite fast food franchise, Kentucky Fried Chicken. All will be available in the new arena's food concourses.
The 22,000-seat area will be known as the KFC Yum! Center, and you know PETA's probably got their hate on for the new arena name.
I won't be surprised if PETA show up in Da Ville and try to stage some kind of protest during the Cards opening night game.