Sunday, December 25, 2016
Scandinavian Electronics Store's Trans Themed Holiday Commercial
Elgiganten was founded in Sweden in 1994, and has stores in Norway, Denmark, Sweden and Finland.
This heartwarming trans themed commercial is entitled 'Let The Gifts Talk' , and features an early transitioning trans teen in the midst of the family holiday celebration clearly struggling to fit in.
Dad walks over to give her a holiday gift, and after she opens it you could see the joy light up on her face after opening the gift that spoke volumes, even though not one word is said during this entire ad.
Here's the commercial fo you to peruse.