This is a guest post from my Canadian homegirl Michelle Dumaresq that she wrote in response to the Ryders Eyewear ad controversy.
Dear Ryders Eyeware people,
Hi there, my name is Michelle Dumaresq, I'm a former professional downhill mountain biker and a transgendered woman. I really hope that whomever reads this will pass it on to the people that make decisions at Ryders.
Firstly I'd like to say thank you for the second apology (the first
one really sucked) and retraction of the offensive "I'm a man" ad. I
don't usually get involved in these types of issues within the trans
community but given that I grew up riding the north shore mountains and
have been wearing Ryder products for so many years, I felt like I
finally had to say something.
I'm not sure if you remember a few
years ago when I was racing on the world cup circuit but my involvement
caused a bit of a stir in the cycling world. I won three Canadian women's
DH championships and represented Canada at the world championships four times.
I feel like I broke ground for trans women everywhere.
thought I'd share a story that I have rarely ever told anyone. It's
called 'The Day That I Died.' I'll try to keep it as brief as possible.
The location was Whistler for the 2005 Canadian DH champs. The three
favorites were Claire Bushar, Danika Schroter and me. I was fit, strong
and riding at the top of my game. I knew that I had a real chance at
winning my third Canadian championship. My parents had never seen me
race before so they came, my life partner and her kids were there as
well. The energy in Whistler was over the top. Awesome. The race went as
expected (it was really close) but I came out on top and I had my third
title. How I died came an hour later.
When I started racing I
faced a backlash from many of the women that I was racing against. I
guess this was not unexpected but I loved what racing brought out of me
so I really wanted to continue. I tried really hard to explain to the
women that I was racing against that I didn't have an unfair advantage
but not many embraced that explanation. I continued to race but as you
can imagine I faced a fair amount of discrimination and intolerance. It
wasn't until I started racing at the international level that a new
threat became evident. I had attracted a lot of attention in the media
after I made the national team, all around the world. I quickly found
myself in Europe, alone, traveling all over racing my bike. I was never
part of a factory team so I funded my own racing but I never realized
how vulnerable I would be. People in Europe had seen me on TV and when
they would pass me on the street they would point or yell something in a
language I couldn't understand. I kept racing. I had men follow me to
the hotel I was staying at. I had my bikes tampered with. I kept racing.
One night in Austria I had a dream before the last world cup race of
the year. In my dream I beat Sabrina, Tracey and Marla. I finally won a
world cup race. In my dream I got up on stage, climbed to the top spot
on the podium, I heard the Canadian national anthem playing and I got my
rainbow stripes. At that moment a man broke through security, climbed
on the stage, jumped on the podium and cut my throat with a knife in
front of thousands of people. I died that day in my dream. It seemed so
real. It seemed like a possibility. But I kept racing.
forward to Whistler. I had won my third champ and I was on top of the
world. The award ceremony was held right after the race with about a
thousand people hanging around to watch including my parents, my partner
and her young kids. I should say that one of my least favorite places
in the world is a podium. I like to ride my bike but standing up in
front of everyone on a podium is a foreign world to me. I kinda zone out
on the podium and try to not fall off or trip. So I jumped up on the top
step and accepted my medal. To my left was Claire and my right was
Danika. I'm not sure where I was zoning out to but I didn't notice a man
jumping up on stage.
When I noticed him he was already running over to
us. I'm sure you can imagine what went through my mind at that moment.
He turned out to be Danika's boyfriend and he ran over and put a white
t-shirt on her that said "100% pure woman" a play on the title of the
documentary (100% Woman) that I was involved in about my racing life. I
of course couldn't see what he was doing. I turned away from him and
realized that my dream was about to come true. I truly thought my throat
was about to be cut on the podium and in front of my parents. I had
seen it so clearly in my dream. He was escorted off, I put on the new
national champ jersey and went to get pee tested. I was 35, fast and
living a life that I never thought possible. . . I never raced again. He
destroyed me that day.
I'm writing this partly for you to try
and shed some light into the shit storm that your ad created and also
for me. I forgave him for what he did but I can never forget. Your ad
represents my fear that I live with everyday. That one day I'll be
walking down the street and a man will recognise me from the media. He
will secretly harbour a hatred to trans women for whatever reason, and I
will die. If I crash my DH bike at a million miles per hour and I die,
I'm ok with that. If I get killed by some person who decides that I
should die because I made a decision to live my life to its fullest is
Violence happens against trans women every day. I hope that
you realise the power of influence that you hold via the media. You can
make the world a better place and I'd be happy to help.
hope that the next Ryders Eyeware ad that I see in a cycling magazine
show's the diverse population in the cycling world. Trans women and men
ride bikes too. We used to buy your product with the faith that Ryders
was part of our world. You broke that faith, fix it.